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How is THR Benefitting My Country?

Italy

Population: 58,970,000

How THR Can Save Lives in Italy?

Worldwide research shows that although more than 70% of smokers want to quit, only 4-7% succeed. Governments that have adopted THR policies are seeing the smoking rates drop thanks to nicotine alternatives.

Public health policy should help prevent tobacco-related disease and premature death, using proportionate, risk-based THR regulation. Unfortunately, only selected countries fully embrace this opportunity to save smokers’ lives.

By adopting a science-based, risk-proportionate and tobacco control complementary approach to tobacco harm reduction, it has been proven that countries can help protect their population’s public health.

2022 Smoking Rate

Smoking Rate Over the Years

2022

24.2%

2021

21%

2019

20%

Did You Know?

90,000

of Italy’s annual deaths are attributed to smoking and other forms of tobacco.

Smoking Gender Differences:

26.0%

of men

19.1%

of women