Worldwide research shows that although more than 70% of smokers want to quit, only 4-7% succeed. Governments that have adopted THR policies are seeing the smoking rates drop thanks to nicotine alternatives.

Public health policy should help prevent tobacco-related disease and premature death, using proportionate, risk-based THR regulation. Unfortunately, only selected countries fully embrace this opportunity to save smokers’ lives.

By adopting a science-based, risk-proportionate and tobacco control complementary approach to tobacco harm reduction, it has been proven that countries can help protect their population’s public health.