Saving Lives and Promoting Smoke-Free Futures.

Banning both cigarettes and smoke-free nicotine products fails public health goals because it ignores the realities of addiction, consumer behavior, and harm reduction. History shows that outright prohibitions lead to black markets, unregulated products, and continued use rather than cessation. Smokers who can’t or won’t quit are left with no safer alternatives, increasing illicit cigarette trade and unsafe DIY nicotine use. Instead of reducing harm, such bans remove regulated, lower-risk options, making it harder for smokers to transition away from combustible tobacco. A harm reduction approach—offering safer alternatives while discouraging smoking—has proven far more effective in reducing smoking rates and related diseases.

We need alternative nicotine products because not all smokers can or will quit, and providing safer options significantly reduces smoking-related harm. Traditional cessation methods like patches and gums have limited success, while harm reduction products—such as e-cigarettes, snus, and nicotine pouches—offer a realistic, less harmful pathway for smokers to switch away from combustible tobacco. Countries like Sweden, where alternatives are widely used, have the lowest smoking rates and smoking-related diseases in Europe, proving that offering alternatives is a more effective public health strategy than prohibition or abstinence-only approaches.

THR saves lives—it’s that simple. Smoking kills over 8 million people a year, and while quitting nicotine entirely is ideal, many smokers can’t or won’t quit. THR provides safer alternatives like e-cigarettes, nicotine pouches, and snus, which dramatically reduce exposure to harmful chemicals found in cigarettes. Countries like Sweden and the UK have proven that embracing THR leads to lower smoking rates, fewer smoking-related diseases, and massive public health gains. Ignoring THR means accepting preventable deaths. The real question isn’t “So what?”, but “Why aren’t we doing more?”