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Quit Smoking by Vaping or Smoke-Free Nicotine.

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If nicotine could be delivered effectively and acceptably to smokers without smoke, most, if not all of the harm of smoking could probably be avoided.”

UK Royal College of Physicians

What is tobacco harm reduction?

Tobacco Harm Reduction (THR) is a science-based policy or strategy for tobacco users who are unable or unwilling to stop smoking. It recognises the best strategy to reduce harm from smoking is completely quitting tobacco and nicotine but doesn’t ignore the reality that millions of people find it very difficult to stop their dependence on smoking tobacco.

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What is tobacco harm reduction?

Harm reduction is a public health strategy that is used to reduce or minimise the harm associated with a certain risky behaviour, without necessarily having to eliminate that behaviour. In smoking, people smoke for the nicotine but die from the tar. Here, tobacco harm reduction (THR) offers a solution, a “fire escape”, to smokers who are unwilling or unable to quit smoking. They now have a choice of switching to smoke-free, alternative nicotine products, all substantially less harmful than cigarettes.

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