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How to advocate

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All THR advocates should expect objections. Being informed and understanding the concerns will ensure thoughtful and evidence-based answers.”

Public health policy should help prevent tobacco-related disease and premature death, using proportionate, risk-based THR regulation. Unfortunately, only selected countries such as the United Kingdom, fully embrace this opportunity to save smokers’ lives.

Well-planned, strategic advocacy campaigns can influence countries to adopt THR-friendly policies to save lives. This could include any action that recommends, supports or defends the THR cause on all the modern physical or digital communication platforms.

Whether you are an individual advocate, civil society organisation, NGO or health professional, this practical Advocacy Guide will help you plan and conduct effective evidence-based THR advocacy campaigns and activities in your region.

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Best practice = The UK government’s THR regulatory framework. Read here how the UK government’s commitment to THR is minimising harm and saving lives.

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Nations in low and middle-income countries (LMICs) face extraordinary obstacles in tobacco control. Read how THR can save lives and reduce disease risks for people in Africa and the Middle East who continue to use tobacco or nicotine.

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