Alternative delivery devices such as nicotine vaping products could play a critical role in reducing the enormous health burden caused by cigarette smoking, which remains the largest single risk factor for death…..” Public Health England (PHE) 7th independent report.


Cigarettes are still the most widely consumed tobacco product worldwide. Of all the tobacco and nicotine products sold, 92% are cigarettes (approximately 6.3 trillion cigarettes are consumed per year).

Global public health experts agree that quitting cigarettes completely is the preferred way to minimise the risks of smoking. But for those who cannot or do not want to quit, switching to reduced harm alternatives could literally save smokers’ lives. All these products deliver nicotine without the toxic smoke generated from combustible tobacco. Some nicotine-based alternatives include:

  • E-cigarettes (also called vaping) are battery-powered smoking devices, with cartridges containing nicotine and other ingredients that are heated into a vapour and inhaled.

  • Oral nicotine pouches deliver nicotine through the lining of the mouth.

  • Heated tobacco products heat actual tobacco, (but no burning of leaves) to produce an inhalable vapour.

  • Nicotine replacement therapy (NRT) is used specifically for smoking cessation – in the form of nicotine gum, patches, sprays, inhalers or lozenges that are absorbed through the skin and mucous membranes – without the other harmful chemicals in tobacco.