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Understand and include consumers in the THR debate

Tobacco product consumers are the orphans in the tobacco control debate. Despite being key stakeholders, they rarely have a seat at the table, where lawmakers develop harm reduction policies.”

CONSUMER PERCEPTIONS OF THR PRODUCTS AND USE

“WE CAN BETTER MANAGE WHAT WE MEASURE”

Behavioural Science must be used to strengthen the THR evidence base. Lives can be saved, if we better understand consumer usage and attitudes towards cessation, vaping and tobacco products.

Independent consumer insight experts conducted a six-country study during 2020, to assess and compare attitudes to THR and smoking.

DOWNLOAD STUDY RESULTS HERE