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Understand and include consumers in the THR debate

Tobacco product consumers are the orphans in the tobacco control debate. Despite being key stakeholders, they rarely have a seat at the table, where lawmakers develop harm reduction policies.”

Consumer Perceptions of THR products and use

“We can better manage what we measure”

Behavioural Science must be used to strengthen the THR evidence base. Lives can be saved, if we better understand consumer usage and attitudes towards cessation, vaping and tobacco products.

Independent consumer insight experts conducted a six-country study during 2020, to assess and compare attitudes to THR and smoking. READ MORE

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Links to THRConsumer Movements

Denying communities access and honest information to enable healthier choices is a basic violation of human rights.”

If smokers wish to continue using nicotine, but want to reduce harm - they should have access to accurate risk communication and health information, including less harmful nicotine products. Get informed about what is happening in THR communities.

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REAL-LIFE STORIES OF QUITTING OR SWITCHING

Read how THR and vaping have transformed the lives and health of former cigarette smokers to quit or reduce their smoking

Read how THR and vaping have transformed the lives and health of former cigarette smokers to quit or reduce their smoking

Ex-smokers can provide the most compelling testimony of how smoke-free alternatives helped them to quit or reduce their smoking. This site provides an opportunity for ex-smokers to tell their real-life story of quit-ting or switching. By submitting your story, we accept that your story will be posted online, linked only to your initials (no personal information provided).

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Testimonials

Submit your testimonial

Ex-smokers can provide the most compelling testimony of how smoke-free alternatives helped them to quit or reduce their smoking. This site provides an opportunity for ex-smokers to tell their real-life stories of quitting or switching. By submitting your story, we accept that your story will be posted online, linked only to your partial name (no personal information provided).

Please tell your own story about quitting, by outlining:

  • How long did you smoke?
  • How many cigarettes did you smoke per day?
  • How many times did you try to quit smoking?
  • What methods did you use to quit?
  • How long ago did you start using a smoke-free alternative?
  • What type of smoke-free products do you use? (please do not include brand names)
  • Do you still occasionally smoke cigarettes, and if so how much?
  • Since quitting cigarettes, have you noticed any improvements in the quality of your life, e.g.:
    • Breathe better?
    • Taste better?
    • Smell better?
    • Feel healthier?
    • Gain weight?