In a world where the consequences of tobacco use are hampering the health of society, the need to come up with innovative strategies to effectively neutralise these impacts is very crucial. Indeed, Sweden remains a country that is a guiding case for the success of tobacco harm reduction. This report considers the "No Smoke, Less Harm" approach by reviewing Sweden's use of smoke-free alternatives that contain nicotine and how that contributed to a much better improvement in the health outcomes of its citizens than other places in Europe.

While the rest of the European countries demonstrate pretty much the same level of consumption, compared to them, Sweden has dramatically improved the number of diseases and deaths caused by smoking. The critical factor that can be included in this point is that only 5.6% of Swedish adults are smokers, which is 49% less than 60 years ago. This achievement is primarily a result of increased use of safer, smokeless nicotine delivery mechanisms, e.g., snus, vapes, and oral nicotine pouches. In return, Sweden gets a prize with a much lower tobacco-related disease rate; naturally, the country boasts a 41% lower cancer rate than the European average.

This report firmly sets the scene for a broader discussion to examine how Sweden's public health strategies and regulatory frameworks have been actively laid down in building a healthier society. At the same time, the rest of the world has plenty to emulate from this Scandinavian success story. This paper will detail the evidence and give case studies for the argument that Sweden's approach to nicotine use and tobacco harm reduction is effective and beneficial.

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