Behavioural Science must be used to strengthen the THR evidence base. Lives can be saved, if we better understand consumer usage and attitudes towards cessation, vaping and tobacco products.
Independent consumer insight experts conducted a six-country study during 2020, to assess and compare attitudes to THR and smoking.
LINKS TO THR CONSUMER MOVEMENTS
If smokers wish to continue using nicotine, but want to reduce harm - they should have access to accurate risk communication and health information, including less harmful nicotine products. Get informed about what is happening in THR communities.
READ MORERead how THR and vaping have transformed the lives and health of former cigarette smokers to quit or reduce their smoking
Ex-smokers can provide the most compelling testimony of how smoke-free alternatives helped them to quit or reduce their smoking. This site provides an opportunity for ex-smokers to tell their real-life stories of quitting or switching. By submitting your story, we accept that your story will be posted online, linked only to your partial name (no personal information provided).
Ex-smokers can provide the most compelling testimony of how smoke-free alternatives helped them to quit or reduce their smoking. This site provides an opportunity for ex-smokers to tell their real-life stories of quitting or switching. By submitting your story, we accept that your story will be posted online, linked only to your partial name (no personal information provided).
Please tell your own story about quitting, by outlining: